Diageo breaks Bulleit ground
22 August, 2014
Diageo has broken ground on its new Shelby County, Kentucky distillery, which the company has announced will be called ‘The Bulleit Distilling Co’ after the distillery’s flagship brand.
Diageo launches J&B Urban Honey
27 March, 2014
Diageo has launched J&B Urban Honey, a new whisky-based drink, which the company says has been designed to open up the category to a new generation of men and women.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
